Detail course
Advanced Diploma of Marketing and Communication
BSB60520
Modification history
| Release | Comments |
|---|---|
Release 2 | This version first released with BSB Business Services Training Package Version 8.0. Entry requirements amended to allow learners who have completed BSB52415 Diploma of Marketing and Communication, to enrol into this qualification. |
Release 1 | This version first released with BSB Business Services Training Package Version 7.0. |
Qualification description
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Entry requirements
Entry to this qualification is limited to those who:
Have completed BSB52415 Diploma of Marketing and Communication
or
Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have four years equivalent full-time relevant work experience.
Packaging rules
Total number of units = 12
4 core units plus
8 elective units, of which:
- 2 elective units must be selected from Group A
- 3 elective units must be selected from Group B
- for the remaining 3 elective units:
- up to 3 units may be selected from Groups A and B
- if not listed, up to 3 units may be selected from a Diploma or above from this or any other currently endorsed Training Package qualification or accredited course.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.